Marketing research

Super 8

J.J. Abrams loves marketing ploys. The man behind the Cloverfield campaign worked similar magic for his own film, Super 8, which forced audiences to decode its trailers in order to lead them to a website. Once on the website, a fake computer terminal opens, and if you press Y a certain number of times, you could unlock something else related to the film or its universe. There was also an interactive trailer for Super 8 buried inside Portal 2. 

Cloverfield

During the runup to the film’s 2008 release, the film’s marketing campaign teased moviegoers with cryptic information regarding the movie without ever betraying any details about the plot itself.

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