Smile Campain
Smile Campaign Research existing TV and print adverts for the smile campaign. Typical conventions of a charity advert Expect emotional response- Emotional response can be carried out in many ways from making you upset and cry about a touching subject or even getting angry. But in this case we are trying to trigger a positive response that will make people smile. Real life footage- The producers will choose to show actual footage of the dirty, unhappy life style of the person the charity focusses on. Stereotypes- Most TV charity adverts focus on black children, the public just expects a black person to feature on a charity advert now. See humans/animals at there lowest point- The adverts won't go easy on the viewers, they will show the humans/animals at there lowest point. They particularly like showing dogs at there lowest. They show them dirty, hungry and crying to try trigger an emotional response. Contact information displayed- without cont...
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